Jess Lee

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	<title>Jess Lee</title>
	<link>https://jessicahlee.com</link>
	<description>Jess Lee</description>
	<pubDate>Fri, 10 May 2024 15:23:28 +0000</pubDate>
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		<title>Home Page</title>
				
		<link>https://jessicahlee.com/Home-Page</link>

		<pubDate>Fri, 02 Jun 2023 17:15:55 +0000</pubDate>

		<dc:creator>Jess Lee</dc:creator>

		<guid isPermaLink="true">https://jessicahlee.com/Home-Page</guid>

		<description>
	Superbolt︎︎︎ Site
︎︎︎ Instagram
︎︎︎ LinkedIn


	Graphic Designer
(2024 – Present)
Jr.&#38;nbsp;Graphic Designer
(2023 – 2024)


Blends data-driven marketing strategy with thoughtful creative execution to deliver high-performing, audience-focused ad campaigns. Translates consumer insights into engaging visual content that elevates brand identity, drives engagement, and supports measurable ROI for clients such as Skinfix, Natura, KORA Beauty, and Supergut. Aligns design execution with broader marketing goals to deliver cohesive, results-driven creative across digital and print platforms.


	Creatd︎︎︎ Site
︎︎︎ LinkedIn
︎︎︎ Vocal

	Associate Graphic Designer
(2021 – 2023)
Led design and execution of multi-platform marketing campaigns for in-house DTC CPG brands. Ideated and managed the creation of visual assets across sites, social media, ads, and other creative. Produced static and video UGC content for successful campaigns in partnership with Vocal, National Geographic, Ollie, Nutrafol, and Weight Watchers.


	Pratt Institute
︎︎︎Site︎︎︎BFA Site
	

	Research Assistant &#38;amp; Graphic Designer(2019 – 2021)
Researched various programs and websites and their uses as tools for use in virtual reality and augmented reality experimentation, particularly in reference to the visual arts and UI/UX applications. Designed content for print and digital advertisements for professional seminars hosted by Pratt Institute. Coordinated long-term projects such as zine on the future of technology integrated higher education. Illustrated semiotics and iconography used on the institute’s website to strengthen navigation and UI/UX experiences.


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		<title>Creatd</title>
				
		<link>https://jessicahlee.com/Creatd</link>

		<pubDate>Fri, 02 Jun 2023 17:36:57 +0000</pubDate>

		<dc:creator>Jess Lee</dc:creator>

		<guid isPermaLink="true">https://jessicahlee.com/Creatd</guid>

		<description>Creatd

	Creatd ($VOCL) is a holding company facilitating economic opportunities for creators through technology and partnerships
Creatd’s CPG portfolio includes Basis Clean Hydration, Brave Overnight Oats, Camp Mac N’ Cheese, and Dune Glow Remedy. 
Of which have been featured by The New York Times, Access Hollywood, Eater, Backpacker, Outside Mag., and Dieline, and have partnered with brands like GoPuff, Boxed Water, Patchology, Fresh Beauty, Poosh, and PopUp Grocer.&#38;nbsp;

	Vocal, Creatd's flagship product, is a storytelling platform for creators and audiences. It hosts millions of diverse creators sharing authentic stories. Vocal For Brands, a subset of Vocal, connects brands with target audiences through impactful storytelling, leveraging community, technology, and first-party data. 
	Having partnered with brands like National Geographic, Vimeo, Fiskars, Moleskine, and Unilever, Vocal For Brands had engaged in creating custom, cross-channel assets, for campaigns ranging from targeted content to large-scale brand awareness initiatives.


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		<title>Superbolt</title>
				
		<link>https://jessicahlee.com/Superbolt</link>

		<pubDate>Fri, 10 May 2024 15:23:28 +0000</pubDate>

		<dc:creator>Jess Lee</dc:creator>

		<guid isPermaLink="true">https://jessicahlee.com/Superbolt</guid>

		<description>Superbolt

	Superbolt is a multi-disciplinary marketing agency with a wealth of in-house experience in fueling growth for fast-growing brands across diverse D2C sectors. As data-driven digital natives, they&#38;nbsp; aim to provide cross-disciplinary expertise in data analysis, growth marketing, web development, and creative disciplines to its partners.


	Superbolt has developed exclusive partnerships with platforms such as Google, Meta, TikTok, and more, to facilitate sustainable growth across clientele like Skinfix, Aurate, Waldo, Saie Beauty, Ask Tia, FOLX, KORA Beauty, Malin+Goetz, Natura, Ellis Brooklyn, and more.

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	<item>
		<title>Pratt</title>
				
		<link>https://jessicahlee.com/Pratt</link>

		<pubDate>Thu, 08 Jun 2023 21:21:54 +0000</pubDate>

		<dc:creator>Jess Lee</dc:creator>

		<guid isPermaLink="true">https://jessicahlee.com/Pratt</guid>

		<description>Pratt Institute

	Pratt Institute is a global leader in higher education situated in New York City. The Institute prepares its students for successful careers through its schools of art, design, architecture, information, and liberal arts and sciences.
Lee is an alumni the institute, worked for Pratt during her baccalaureate studies, and continues to work with several faculty members and professors that she became acquanted with during her time there, post-grad as an independent designer and animator.


Lee’s work at the institute as a student included researching open-source softwares as tools for VR /AR experimentation, particularly for the integration of fine arts with UI/UX. She regularly designed content for print and digital advertisements for professional seminars hosted by Pratt Institute, coordinated long-term design projects: such as zine on the future of technology integrated higher education, and illustrated semiotics and iconography used on the institute’s website to strengthen navigational experiences.


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