Jess Lee

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	<title>Jess Lee</title>
	<link>https://jessicahlee.com</link>
	<description>Jess Lee</description>
	<pubDate>Fri, 10 May 2024 15:23:28 +0000</pubDate>
	<generator>https://jessicahlee.com</generator>
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		<title>Home Page</title>
				
		<link>https://jessicahlee.com/Home-Page</link>

		<pubDate>Fri, 02 Jun 2023 17:15:55 +0000</pubDate>

		<dc:creator>Jess Lee</dc:creator>

		<guid isPermaLink="true">https://jessicahlee.com/Home-Page</guid>

		<description>
	Superbolt︎︎︎ Site
︎︎︎ Instagram
︎︎︎ LinkedIn


	Graphic Designer
(2024 – Present)
Jr.&#38;nbsp;Graphic Designer
(2023 – 2024)


Executes design work for a diverse portfolio of clientele, including notable brands such as Skinfix, Le Prunier, and Waldo. Integrates research-backed marketing strategies with visually engaging ad creative, resulting in the creation of impactful assets that resonate with target audiences, drive engagement, and generate profitable Return on Advertising Spend (ROAS).


	Creatd︎︎︎ Site
︎︎︎ Instagram
︎︎︎ LinkedIn
︎︎︎ Vocal

	Associate Graphic Designer
(2021 – 2023)
Headed design and implementation of multi-platform marketing campaigns across several in-house DTC CPG brands. Ideated and managed the creation of visual assets across sites, social media, ads, and other creative. Executed content creation for static and video UGC ad creative for in-house agency, in successful campaigns with partners such as Vocal, National Geographic, Ollie, Nutrafol, and Weight Watchers.


	Freelance

︎︎︎ LinkedIn


	Graphic Designer
(2019 – 2021)
Successfully collaborated with diverse range of clients to fulfill their design needs, for various digital and print campaigns, including advertisements, social media content, and marketing collateral. Cultivated a strong reputation for creativity, attention to detail, and professionalism, fostering client loyalty and earning consistent referrals from esteemed entities such as authors, reputable marketing agencies, and the American Red Cross.


	Pratt Institute
︎︎︎Site︎︎︎BFA Site


	Research Assistant &#38;amp;&#38;nbsp;Graphic Designer(2019 – 2021)


Designed content for print and digital advertisements for professional seminars hosted by Pratt Institute. Coordinated long-term projects such as zine on the future of technology integrated higher education. Illustrated semiotics and iconography used on the institute’s website to strengthen navigation and UI/UX experiences.

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		<title>Creatd</title>
				
		<link>https://jessicahlee.com/Creatd</link>

		<pubDate>Fri, 02 Jun 2023 17:36:57 +0000</pubDate>

		<dc:creator>Jess Lee</dc:creator>

		<guid isPermaLink="true">https://jessicahlee.com/Creatd</guid>

		<description>Creatd

	Creatd ($VOCL) is a holding company facilitating economic opportunities for creators through technology and partnerships
Creatd’s CPG portfolio includes Basis Clean Hydration, Brave Overnight Oats, Camp Mac N’ Cheese, and Dune Glow Remedy. 
Of which have been featured by The New York Times, Access Hollywood, Eater, Backpacker, Outside Mag., and Dieline, and have partnered with brands like GoPuff, Boxed Water, Patchology, Fresh Beauty, Poosh, and PopUp Grocer. 
	Vocal, Creatd's flagship product, is a storytelling platform for creators and audiences. It hosts millions of diverse creators sharing authentic stories. Vocal For Brands, a subset of Vocal, connects brands with target audiences through impactful storytelling, leveraging community, technology, and first-party data. 
	Having partnered with brands like National Geographic, Vimeo, Fiskars, Moleskine, and Unilever, Vocal For Brands had engaged in creating custom, cross-channel assets, for campaigns ranging from targeted content to large-scale brand awareness initiatives.


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		<title>Superbolt</title>
				
		<link>https://jessicahlee.com/Superbolt</link>

		<pubDate>Fri, 10 May 2024 15:23:28 +0000</pubDate>

		<dc:creator>Jess Lee</dc:creator>

		<guid isPermaLink="true">https://jessicahlee.com/Superbolt</guid>

		<description>Superbolt

	Superbolt is a multi-disciplinary marketing agency with a wealth of in-house experience in fueling growth for fast-growing brands across diverse D2C sectors. As data-driven digital natives, they&#38;nbsp; aim to provide cross-disciplinary expertise in data analysis, growth marketing, web development, and creative disciplines to its partners.


	Superbolt has developed exclusive partnerships with platforms such as Google, Meta, TikTok, and more, to facilitate sustainable growth across clientele like Skinfix, Aurate, Waldo, Saie Beauty, Ask Tia, FOLX, KORA Beauty, Malin+Goetz, Natura, Ellis Brooklyn, and more.

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		<title>Freelance</title>
				
		<link>https://jessicahlee.com/Freelance</link>

		<pubDate>Thu, 08 Jun 2023 20:40:13 +0000</pubDate>

		<dc:creator>Jess Lee</dc:creator>

		<guid isPermaLink="true">https://jessicahlee.com/Freelance</guid>

		<description>Spec. &#38;amp; Misc. Works

	
Amir Parsa


	Amir Parsa is an internationally acclaimed writer, poet, translator, newformist and cultural designer and curator, he is the author of more than twenty literary works, including Kobolierrot, Erre, and L’opéra minora, a multilingual book that is now apart of MoMA’s Library Artists’ Books collection and the Rare Books collection of the Bibliothèque Nationale de France. 

	Lee’s work with Parsa is varied and ongoing, but includes several upcoming experimental literary works by the author in which Lee’s knowledge of book design, print work, typography, and fluid work-style was an ideal match for the nature of the author’s radical and avant-garde approaches to his work.


Consumer Eyes

	Consumer Eyes is a leading global innovation company, helping clients develop successful brand strategies and products across a wide range of categories. CE’s unique process is rooted in the identification of real-world consumer needs, and developed through a suite of interactive, tech-forward research tools – keeping CE at the forefront of the advertising space for over twenty years.&#38;nbsp; 

	Lee’s role was to produce a variety of product designs for clients Minute Maid and McCormick, design and develop presentation decks for Smartwater and Aha Sparkling Water, and execute design adversarial assets for UK-based coffee brand Costa Coffee. Lee additionally assisted in the organization and design of data pertaining to global consumer trends.


Red Cross

	The American Red Cross of the New Jersey Region proudly serves a population of 9.2 million in New Jersey, preventing and alleviating human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.
	The Senior Director of the Histocompatibility and Molecular Genetics Laboratory of ARC reached out to Lee for contracting her design services to provide design services for several internal presentations and public-facing informational brochures.

Resume

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		<title>Pratt</title>
				
		<link>https://jessicahlee.com/Pratt</link>

		<pubDate>Thu, 08 Jun 2023 21:21:54 +0000</pubDate>

		<dc:creator>Jess Lee</dc:creator>

		<guid isPermaLink="true">https://jessicahlee.com/Pratt</guid>

		<description>Pratt Institute

	Pratt Institute is a global leader in higher education situated in New York City. The Institute prepares its students for successful careers through its schools of art, design, architecture, information, and liberal arts and sciences.
Lee is an alumni the institute, worked for Pratt during her baccalaureate studies, and continues to work with several faculty members and professors that she became acquanted with during her time there, post-grad as an independent designer and animator.


Lee’s work at the institute as a student included researching open-source softwares as tools for VR /AR experimentation, particularly for the integration of fine arts with UI/UX. She regularly designed content for print and digital advertisements for professional seminars hosted by Pratt Institute, coordinated long-term design projects: such as zine on the future of technology integrated higher education, and illustrated semiotics and iconography used on the institute’s website to strengthen navigational experiences.


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